Hollister Valentine’s Day Collection

I noticed that there is a lack of originality in Hollister’s Valentine’s Day marketing, thus I decided I wanted to work with their seasonal retail designs to help with both the originality of their advertising as well as to get customers to come into the store and boost their in-store sales. For this campaign, I knew I wanted to target their female audience which typically ranges between 17-25. To capture the attention of this specific target audience I knew I needed to create enticing social media advertisements and In-Store promotions to do this. So, I created social media advertisements with younger women between the ages of 17-25 in flower fields who presented themselves as confident. I also promoted a 30 percent discount sale for in-store purchases during a time frame between February 10-16th. I also created hang-tags for clothing in the Valentine’s Day collection that used special edition images and the campaign-length logo. These designs had a consistent glow around the young woman and followed a moody-silhouette-like vibe around them. The designs will boost the campaign’s appeal to the target audience and help Hollister increase in-store foot traffic and purchases.